Not even a Taylor Swift appearance could save the struggling American Music Awards event.
The event struggled to penetrate households across America, with viewership in the key demographic — 18-25 — ultimately being a record low for the AMAs.
According to The Wrap, this year’s AMA “posted a 1.7 rating/7 share among adults 18-49, down a bit from last year’s 1.8 rating — the awards show’s previous record low. Last night’s celebration of pop music drew 6.733 million total viewers, up 2% from the prior year’s 6.585 million.”
These poor ratings are partially due to Sunday Night Football smashing all other shows, along with seemingly-waning interest in awards shows.
“NBC was first in ratings with a 4.2 rating/18 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 15 million, according to preliminary numbers.” The Wrap reported. “Those numbers were the Nielsen averages from NBC’s 90-minute pregame show, ‘Football Night in America,’ and the primetime NFL game itself.”
In 2018, the prestigious Oscars event had record-low viewership after a four-year streak of less and less viewers. The 2019 was better for the ABC network, but only marginally.
How will Hollywood overcome the cultural separation they’ve created? The political separation?
Will they be able to overcome the rise in streamed content and online events?